Men Wearing Pink: Quintessentially British

The color pink overtook blue to become the number one selling fashion color for men in the UK in 2007. Pink has been selling strong ever since.

British men have embraced the color pink in a leading way over time, and it has become a fashionable look. Here are some tips for men on how to wear pink:

  • Please keep it simple, and don't overdo it. A little pink can go a long way.
  • Coordinate a pink shirt with a contrasting colored tie.
  • Wearing tone on tone i.e., pale pink shirt with a dark pink tie, looks excellent.

More Meaning Than Most Colors

Dr. Veronika Koller, a lecturer at Lancaster University, who has researched the significance of color, said, "Pink has more meanings than any other color.

Historically pink was worn by boys, and blue was for girls. After World War I, there was a complete turnaround when blue became associated with military uniforms, male jobs, and masculinity. The marketing industry adopted pink for girls only as a contrast."

Dr. Koller believes the trend has now come full circle. She added, "Pink has become a fashion statement for men."

Men in pink send out a clear message that they perceive themselves as being cutting edge, modern, out of the ordinary and special.

Dr. Veronika Koller

It is also worth noting that researchers in the UK say that men who wear pink shirts earn £1,000 a year more than those who don't, have a lower carbon footprint and are more likely to have earned their Master's degree.

Feature Image Credit: lokeshwaran on Unsplash

Read Time: 2 min
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